The iDirect Interdisciplinary Conference on Sustainable Economy and Eco-Technology (SEE) discusses the profound and necessary transformation of the global business landscape. It moves beyond the traditional model of economic growth at the expense of environmental stewardship and introduces a new model where sustainability is a powerful driver of innovation, competitive advantage, and long-term value. The SEE conference, hosted by iDirect, is a crucial nexus for this evolution.

This conference invites researchers and leaders, including top executives, forward-thinking entrepreneurs, strategic marketers, financial experts, and academics. Its purpose is to move beyond abstract concepts to explore the tangible applications of eco-technology and circular principles within the core functions of business, from operations and supply chain management to finance and marketing.

The SEE conference welcomes research papers and case studies on how companies are leveraging green finance to unlock new capital and how they are using innovative marketing strategies to build powerful, authentic brands that resonate with a new generation of conscious consumers. By fostering an environment of collaboration and intellectual exchange, the conference aims to provide actionable insights and practical frameworks that empower organizations to not only survive but thrive in the transition to a sustainable, eco-friendly economy.

The Scope

SEE conference specifically focuses on the intersection of business strategy, marketing, and green finance within the framework of a Circular Economy. We invite submissions that offer new insights, empirical evidence, and practical frameworks for how businesses can thrive in a sustainable economy by leveraging financial and marketing innovations.

The conference topics include, but are not limited to, the following key areas:

• Sustainable Business Principles and Strategies: Explore sustainable business principles, practices, and management strategies, as well as the role of digitalization in these transformations.
• Circular Business Models and Eco-entrepreneurship: Focus on how businesses can thrive in a circular economy through innovation, new models, and eco-entrepreneurship.
• Green Finance and Investment: Discuss the role of green finance in unlocking new capital, sustainable investment, and the financial performance of companies with strong circular practices.
• Sustainable Supply Chain and Logistics: Examine strategies for developing and managing circular, transparent supply chains, including reverse logistics, and reducing the carbon footprint in manufacturing and sourcing.
• Sustainable Marketing and Consumer Behavior: Cover effective green marketing strategies, eco-branding, the socio-economic implications of sustainable marketing, and the role of consumer behavior in the green transition.
• Technology and Business Integration: Address the use of digital technologies, such as AI and blockchain, in enhancing transparency and material traceability in a circular economy, and the integration of new technologies into corporate culture.
• Economic Impacts of Environmental Factors: Investigate the implications of climate change on the economy, the role of renewable energy in driving economic growth, and the economic impacts of sustainable urban and regional development.
• Socio-economic Transformation: Explore the socio-economic impacts of sustainable practices, including the role of startups, ethical sourcing, fair labor practices, and sustainable mobility.
• Sustainable Agriculture and Food Systems: Focus on sustainable food production, agricultural technology, and the economic and environmental impacts of regenerative agriculture.
• Corporate Social Responsibility (CSR) and Governance: Examine the role of corporate social responsibility, ethical governance, and fair labor practices in building a sustainable and responsible business.

The conference is open year-round. Once authors submit their papers, iDirect manages the peer-review process and organizes online sessions where authors can present their research. Accepted papers are published through the selected venue. For those wishing to present in person, options are available at upcoming conferences. Authors are encouraged to choose the nearest upcoming event via IEREK’s conferences link or contact the SEE Conference coordinator for guidance, including information about possible discounts.

• 1. Sustainable Business Principles and Strategies

  Explore sustainable business principles, practices, and management strategies, as well as the role of digitalization in these transformations.

• 2. Circular Business Models and Eco-entrepreneurship

  Focus on how businesses can thrive in a circular economy through innovation, new models, and eco-entrepreneurship.

• 3. Green Finance and Investment

  Discuss the role of green finance in unlocking new capital, sustainable investment, and the financial performance of companies with strong circular practices.

• 4. Sustainable Supply Chain and Logistics

  Examine strategies for developing and managing circular, transparent supply chains, including reverse logistics, and reducing the carbon footprint in manufacturing and sourcing.

• 5. Sustainable Marketing and Consumer Behavior

  Cover effective green marketing strategies, eco-branding, the socio-economic implications of sustainable marketing, and the role of consumer behavior in the green transition.

• 6. Technology and Business Integration

  Address the use of digital technologies, such as AI and blockchain, in enhancing transparency and material traceability in a circular economy, and the integration of new technologies into corporate culture.

• 7. Economic Impacts of Environmental Factors

  Investigate the implications of climate change on the economy, the role of renewable energy in driving economic growth, and the economic impacts of sustainable urban and regional development.

• 8. Socio-economic Transformation

  Explore the socio-economic impacts of sustainable practices, including the role of startups, ethical sourcing, fair labor practices, and sustainable mobility.

• 9. Sustainable Agriculture and Food Systems

  Focus on sustainable food production, agricultural technology, and the economic and environmental impacts of regenerative agriculture.

• 10. Corporate Social Responsibility (CSR) and Governance

  Examine the role of corporate social responsibility, ethical governance, and fair labor practices in building a sustainable and responsible business.

Participating in an iDirect conference offers a streamlined path to publishing your research while enhancing your professional reputation. Our unique model provides a direct link between your work and publication in a prestigious book series, all from a year-round online platform.

Key Benefits

• Direct Path to Publication: All papers accepted through the rigorous peer-review process are submitted for publication in a corresponding Springer Nature book series. This offers authors a direct, efficient path to a high-impact publication, cementing their work in a respected, indexed volume.

• International Recognition: Authors receive an internationally recognized soft-copy certificate of participation and contribution, which adds a valuable credential to their curriculum vitae.

• Focused Academic Discussion: Our dedicated online sessions bring together a global community of experts to exchange and share their research. It is a fantastic opportunity to discuss your work with leading academic scientists and gain insights that could inspire future research.

• Expanded Network: While our conferences are online, they provide an opportunity for networking and collaboration. You can engage directly with professors and peers during online discussions, building connections that can lead to future collaborative projects.

• Boosting Your Academic Profile: Publishing with Springer Nature and presenting your work in an iDirect conference will significantly enhance your academic reputation. It demonstrates your active role in the global research community and contributes to your professional visibility.

• Permanent Access to Content: Accepted papers are published in a book series that is permanently archived on the websites of both Springer Nature and IEREK, ensuring your work is immediately and continuously available to the international scientific community.

A single participation fee of 150 Euros covers all types of involvement in an iDirect Interdisciplinary Conference, whether you are an author, co-author, or a general audience member. This all-inclusive fee provides a direct, year-round path for your research to be published with Springer Nature.

The participation fee covers the following:

• Paper Submission and Peer-Review: The fee includes the full, double-blind peer-review process for a single paper.

• Publication Opportunity: Accepted papers will be submitted for publication in the corresponding Springer book series. Publication is included in the fee.

• Online Presentation: Authors will be invited to present their paper in a dedicated online session with other authors.

• Access to Recordings: All participants will receive access to the recordings of the online sessions.

• Certificates: You will receive a soft-copy participation certificate and a preliminary acceptance letter.

 Discounts and Waivers

Despite the single low fee, we are pleased to offer special discounts to applicants from our collaborative university partners and from low and middle-income countries.

• Collaborative Discounts: A special discount is offered to applicants from universities that have signed a partnership agreement with IEREK.

• Income-Based Discounts: Special waivers and discounts are available for authors from low and middle-income countries, as classified by the World Bank.

To apply for a discount, please contact the iDirect Conference coordinator at the email provided on the conference page.

Optional Attendance Upgrades

While iDirect conferences are hosted online, authors have the option to present their work in person at one of IEREK’s upcoming physical conferences. This option is available for an additional fee to cover conference expenses.

At IEREK, we have a strict policy against plagiarism. Copying another author's work or ideas without proper credit is considered fraudulent. Our review committee has the authority to reject any paper, at any stage of the review process, if it is found to have plagiarized content.

To ensure a smooth process, please follow these steps for your paper submissions.

Step 1: Full Paper Submission & Review

After your paper is preliminarily accepted, you will receive an acceptance letter and a proforma invoice. Payment is required to confirm your participation and to initiate the full paper review process.

• Full Paper Guidelines:
• Your paper must be written in English, be a minimum of 6 pages long, and align with a conference topic.
• The paper should follow a standard research structure: Abstract (with keywords), Introduction, Literature Review, Methodology, Results, Conclusion, and References.
• You can submit a regular paper of up to 12 pages at no extra charge.
• Your submission can be made through the website or sent to the conference email.
• Peer Review Process:
• We use a double-blind peer-review process. Papers are evaluated by a minimum of two reviewers and a final decision is made by the responsible Editor.
• All submissions are screened for plagiarism using the iThenticate software. Papers with a similarity score above 30% will be rejected.
• You may be asked to revise your paper to reduce a lower similarity score or to address reviewer comments.
• Missed deadlines for revisions may result in the complete rejection of your paper from publication.

Step 2: Publication & Presentation

Upon full paper acceptance, you will be contacted to finalize your submission.

• Publication:
• If your paper is accepted for publication, you will be asked to provide a final version that follows Springer's guidelines and to sign a consent-to-publish (CTP) form.
• Your paper will then be published in the corresponding iDirect book series with Springer Nature.
• Presentation:
• You have two options for presenting your work. You can attend a special online session organized to discuss submitted papers.
• Alternatively, you can present your work in person at one of IEREK’s upcoming conferences. This option requires paying the difference in fees.

Please inform the conference support team if you do not intend to publish an extended paper in the proceedings.

Due to the nature of the year-round, online iDirect conferences, all refunds are subject to a penalty based on the time elapsed since the payment was made. Please note that no refunds will be provided to participants after their papers have been submitted for publication.

Cancellation Plan: