An individual who can create and maintain marketing campaigns intended to reach an online demographic.
Take full responsibility of a campaign, from concept design and scheduling to ongoing implementation and performance tracking, or only a specific task related to the marketing initiative, such as scheduling social media posts or designing mass communication copy etc.
Gender: Male or Female. Qualifications:
BSc/BA in marketing, communications or equivalent.
Needed Skills for an e-marketing specialist:
Excellent command of the English language
Possess the ability to work with teams in a productive manner.
Have a strong command of the written word.
Have a complete understanding of marketing principles and the ability to apply them.
Have an understanding of analytics, conversion rates, click-through ratios and other marketing metrics.
Have strong communication and organizational skills.