Dr. Nor’Ain Othman received her doctorate in Tourism Management from University of Queensland, Australia. She is also the recipient of an honorary Master’s degree in Tourism Management & Marketing from Bournemouth University, U.S.A. The author is currently an associate professor in Universiti Teknologi MARA (UiTM) in the faculty of hotel and tourism management. She previously joined Tourist Development Corporation Malaysia (TDC) in 1980 and served the organization for 10 years as the Assistant Director at various departments namely Research & Development, Enforcement, Domestic Promotion and International Marketing. Dr. Othman actively participates in Tourism Marketing, Strategic Marketing, Event Management, Sustainable Tourism, Partnership and Collaboration, Islamic Tourism, and Heritage and Cultural Tourism related events as a speaker and research publisher. She is actively involved in various national and international associations, the founding member and Honorable Secretary to Malaysia Sport Tourism Council (MSTC), former Chairman, Tourism Working Group, Joint Business Council, Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT: 2009-2011) and newly appointed as Director of Universal Crescent Standard Center (UCSC), Malaysia in 2013.