What is a concept? Why is it important to have a concept in your design? How to communicate your concept?
Definitions of Concept
| Idea | Image |
| theory | View |
| notion | Intention |
| Parti(French) | Plan |
| Conception | Fancy |
| Opinion | Thought |
| Abstraction | Impression |
| Philosophy | Hypothesis |
| Belief | Supposition |
| Inspiration |
The design process works with information and ideas simultaneously on many levels designing is a reciprocal action and reflection.
Inductive Vs. deductive Reasoning:
Inductive reasoning or inductive logic, is a type of reasoning which involves moving from the specific to the general.
Deductive reasoning or inductive logic, is a type of reasoning which involves moving from the general to the specific.
Dimensions of Concepts
Any building concept should provide:
- Exterior Expression
- Interior Experience
Levels of Expression
The concept should be appeal to both:
- The Normal Layman
- The Professional Specialist
Concept summary
1- Symbolism
- building types and symbolic associations
- Create a listing of symbols for a project
- Choose a number of symbols to inform the design
- Simplicity has value
- Multiple, additive, andior scalar concepts
2- Sources
- Designer as source
- Client as source
- Site source: immediate and surrounding vicinity
- Culture should not be overlooked
- The building type and its attendant’s history
- Do not forget the user
- Collect and sift
- Employ verbal and nonverbal study
- Use language for organization
- Use sketching for integration
- Concepts are the ideas behind a project
3- Objective to subjective:
- Concept assembly begins the trip into creativity
- Concepts may organize space and form
- Concepts may suggest material, vocabulary
- Check conceptual to functional “fit”
4- Changes
- Change is inevitable
- Objective changes may effect concept structure
- The importance of master principles
- Design is a dynamic environment
- Be prepared and remain flexible
